New products are claiming to protect skin from pollutants in the air. A recent Mintel report says that 34% of women in the US are concerned about the affects of pollution on their skin, and cosmetic companies are taking notice.
Products are either being developed or remarketed for the purpose of decreasing damage from air pollution. Products are now being promoted to remove particulates from the skin or neutralize free radicals, which are molecules that can enter the skins cells and cause inflammation.
According to dermatologists, airborne pollution can accelerate normal aging by breaking down collagen and increasing free radicals in the skin. Experts also say that exposure to pollution over time can lead to skin dullness, wrinkles and dark spots. Using a cleansing brush to decrease the amount of pollution left on your skin overnight along with a topical antioxidant is recommended.
Industry studies are underway to further investigate the effects of pollution on different types of skin, and industry experts say we can expect even more anti-pollution skincare products on the market in the near future.